/jp/ - Otaku Culture

Anyway the Pharfaite showcase started yesterday, lots of great pictures of bijin from the event.
I'm not 100% sure how it works, like Pharfaite is the apparel brand and they sponsor photo sessions to have their stuff be worn, but then there's models like Ami who seem to near-exclusively wear Pharfaite when they're in something branded. Does Pharfaite have the girls under some kind of contract, and that's how they assembled them for the showcase? Or does Pharfaite reach out to the talent each and every time? I wonder because I know Hazaki Ayu had said she was first signed as a "Fresh photo session exclusive model" and consequently only appeared at Fresh events before her management transfered to New Piece.
All to say, if it's Pharfaite contracting the gradols, they have a very specific look they prefer and I love it, because every new model I see I'm enamored with.